Heartbeat Classic T-Shirt Size:S

Heartbeat Classic T-Shirt Size:SA single ECG line crosses the chest and resolves, where the heartbeat should be, into a twin lens reflex the old waist level classic with two stacked lenses, the one you look down into rather than through. No slogan, no caption: a line, a camera, a stop. It says the whole of photography with almost nothing, which is about the closest a graphic gets to a haiku. For a certain kind of photographer the click of a shutter sits roughly where a pulse should

Leica rangefinder devotees

mapped from pure black at Zone 0 to paper-white at Zone X

The romance is still there — it just arrives wrapped in an aperture

This is what film does to you

The maxim underneath says it all — expose for the shadows

rated at what

I romanticise large format roughly twice a year — usually until I’m reminded that it means loading sheet film in a changing bag

I have explained 18% grey to people at parties

A large format t-shirt for view-camera devotees

A line-drawn DSLR and a flat refusal to be a phone — no notifications

because that is what years behind a camera do to a brain

and the cheerfully self-aware